Duration
Start time: June 2021 End time: April 2023
Projects Followed:
PartyBus & Three: “Derivatives” of Monkey
Experience at PartyBus
My primary focus was on optimizing user volume and analyzing marketing strategies. I conducted market research and identified growth opportunities for increasing user volume. Collaborated with cross-functional teams to develop and implement targeted marketing campaigns, including opening up the new Saudi Arabia user group. During my short time at Partybus, our team Successfully increased user volume by 30% through the implementation of targeted marketing campaigns and mainly focuing on the Middle East user experience.
Experience at Three
During my tenure as a Marketing and Product Management Intern, I embarked on a collaborative endeavor with the adept software development team at Holla, seamlessly integrating the highly anticipated “Space” features into the newly developped app Three. By meticulously orchestrating the implementation process and fostering effective communication channels, I harmonized these features with the overarching objectives, ensuring an as seamless as possible user experience. Additionally, I managed version control for the app’s root files, tracking changes and updates to maintain codebase integrity and facilitate smooth rollout of enhancements.
To deliver better experiences and optimize user engagement, I extracted data from Reddit, and developed a predictive model to discern potential user profiles, enabling recommendations for targeted marketing strategies and product enhancements. Furthermore, by architecting and implementing an SQL database, integrating Zendesk data, and employing data analysis techniques, I gained insights into user interactions, support tickets, and feedback.